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 Startup Fund

Startup transfers scientific and technological research based knowledge with perceived long-term growth potential into profitable commercial operations for equity.

 

We determine the type of investment required for each value proposition, to ensure it’s provided with the right reinforcement to displace traditional market trends. This investment may come in the form of late or early stage expansion capital or other services, including marketing, legal and accounting services.

Startup Fund incorporates four key stages to systematically commercialise intellectual property and technology – evaluate, invest, develop, and succeed. Their Business Model includes

EVALUATE

At the evaluation stage our team of experts will:

  • Form close relationships with the members of your company to understand the technology and its potential application.

  • Determine if our services and your technology are a good fit, this involves determining if our services can help you generate recurring revenue.

This process generally requires real-life metrics and having paying customers

DEVELOP

We provide personalised incubator support programmes for the continued development of each technology under our wing. This ranges from follow-on funding to providing access to international networks. These opportunities will also typically involve having special management and investment teams with proven track records managing and improving returns across each asset class.

INVEST

Startup Fund uses information collected at the evaluation stage to:

  • Determine the type of investment required for the value proposition

  • Ensure it’s provided with the right reinforcement to displace traditional market trends

With our various funding avenues and people experienced in the commercialisation process, Startup Fund is strategically placed to assess and effectively assist companies through this high-risk period, often referred to as the “equity gap”.

SUCCEED

As the venture experiences substantial growth and where its investors recognise the opportunity to catalyse growth – Startup Fund will guide such companies to enter the public market. These tools of transformation will be at the disposal of each technology under our wing.

 

Current Stakes

Desired Living

Desired Living includes a wide range of leather & fabric sofas, living room furniture and other accessories.

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